Is Email Marketing Spam? - A Good Question to Ask Your Marketing Exec
- Topics:
- Direct Marketing
- Source:
- Implied By Design
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Overview: With the growth of the internet, email marketing has become an increasingly popular medium for getting the word out there about businesses. But, as more and more businesses turn to email marketing, email recipients are getting more and more fed up with the relentless attacks on their inboxes. Email marketing is still a viable marketing technique, but it just needs to be approached with caution. This paper offers some tips on how to get the most from an email marketing campaign, and avoid bad press.
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