Investment Analysis: Measuring the Value of Vehicle Wraps

Topics:
Interpersonal Communication
Tags:
Analysis,
ARD Ventures,
Investment,
Paper
Source:
ARD Ventures

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Overview: This paper's objective is to aid in understanding the measurement and effectiveness of passenger vehicles wrapped in advertising. The paper will provide background of the industry, beginning with the introduction of vinyl graphics in the early 90's, which paved the way for the use of passenger vehicles as moving billboards. From there, an overview of how traditional advertising is bought and sold will help relate those concepts to this newest form of outdoor marketing. Next, the paper will discuss the positive impact this head turning medium has on the advertiser's brand. Finally, the paper will conclude with a brief overview of three different companies that have three unique approaches to this exciting new market.

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Format: PDF | Size: 163KB | Date: Apr 2004 | Pages: 9

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