Issues in Brand Rejuvenation Strategies

Topics:
Brand Management,
Brand Strategy,
Marketing Strategy
Tags:
Brand,
Brand Rejuvenation,
Branding,
Interbrand,
Marketing,
Strategy
Source:
Interbrand

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Overview: Brands have a life cycle which may consist of a number of phases including inception, growth, maturation, decline, revitalization, and retirement. Brand Rejuvenation is a process in which a brand on the verge of retirement is brought back to life to regain markets. Revitalizing a once-popular dormant brand can be a highly profitable strategy under the right circumstances.

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Format: PDF | Size: 283KB | Date: Jan 2006 | Pages: 44

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