Building a Brand Through Email Newsletters: How Simple Communication Can Help Retain Customers

Topics:
e-Business and e-Commerce,
Employee Handbook,
Marketing Strategy
Tags:
Brand,
Online Communications,
Newsletter,
Marketing Research,
Marketing,
E-mail,
Customer,
Corporate Communications,
Bronto Software,
Public Relations
Source:
Bronto Software

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Overview: It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But Marketing can use a very simple tool, something they are probably already using, as a way to build customer loyalty and increase retention - email newsletters.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 3

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