Building an Email Marketing Strategy

Topics:
Internet Advertising,
Marketing Communications,
Marketing Strategy
Tags:
Bronto Software,
E-mail,
Email Marketing,
Marketing,
Marketing Research,
Online Communications
Source:
Bronto Software

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Overview: The Internet is now the way to get information. In the US, 170 million people, 60% of the total population, are online. One hundred and forty seven million people use email daily. Major advertising campaigns now include big investments in websites and email campaigns. Email marketing has grown in popularity because it produces results. No doubt a person will have done research on the web on the subject of email marketing. What seems to be lacking as a resource for professionals like oneself is an action plan. This paper was created with the intention of saving the person time by pointing out the main elements of a good email marketing strategy and letting the person fill in the blanks.

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Format: PDF | Size: 293KB | Date: Aug 2005 | Pages: 19

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