Marketing Is Feminine: Sales Is Guy Stuff

Topics:
Brand Strategy,
Marketing Strategy
Tags:
Gender And Diversity,
Human Resources,
Marketing,
Marketing Research,
Penton Media Inc.,
Sales,
Sales Force Management,
Sales Strategy
Source:
Penton Media

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Overview: Men learned to compare. As hunters, men developed cognitive reasoning and comparison skills. This helped them make sound judgments out in the field - where it was all about winning or losing: Women learned to connect. The ladies took care of things back at the camp. There was a lot to do: raising the kids, cleaning, getting grains and berries, cooking and trying to convince their husbands to stop trying so hard to be so damn macho.

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Format: HTML | Date: Nov 2004 | Pages: 3

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