Report of the Marketing Strategy Group

Topics:
Marketing Strategy
Tags:
Group,
Marketing,
Marketing Research,
Marketing Strategy,
University Of Edinburgh
Source:
University of Edinburgh

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Overview: Colleagues across the University identified the need for the discussion of marketing issues leading to improvements in the University's approach and activities in this area. The Principal convened a group of relevant senior officers and the Principal's Strategy Group subsequently endorsed the view that a temporary Marketing Strategy Group be formed in order to give detailed consideration to this important area. This paper outlines the general issues that were raised, some of which fall within the remit of the Group, and other issues which are important for the University but which extend beyond the immediate responsibility of this fixed-term group.

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Format: PDF | Size: 128KB | Date: Nov 2005 | Pages: 17

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