Market Segmentation in B2B Markets

Topics:
Positioning and Segmentation
Tags:
B2B,
B2B Market,
Business-to-business Market,
E-business/E-Commerce,
Internet,
Market-segmentation
Source:
B2B International

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Overview: Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to number in the hundreds or small number of thousands in contrast to consumer companies that ultimately address markets of many thousands or millions. Business-to-business customers range wide in their consumption of products. A few customers dominate followed by a long tail of customers with a comparative miniscule consumption. Private individuals have physical limitations in the amount of product a single person can consume. Companies, by comparison, do not.

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