Online Focus Groups as a Business-to-Business Research Technique
- Topics:
- Focus Groups,
- Internet Market Research
- Source:
- B2B International
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Overview: To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven by the increasingly sophisticated technology available to research agencies, the increasing speed of these technologies, and most importantly of all the relative ease with which target respondents now adopt new e-based techniques. B2B International, which has been firmly established in the online research industry since the company's inception in 1998, remains one of the forerunners in e-enabled research. An increasingly lucrative arm of the company's activities is online focus groups, which are demonstrating that effective qualitative fieldwork can be conducted online.
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Format: WORD | Size: 50KB | Date: Sep 2005 | Pages: 5
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