Changing Food Retail Sector in Korea: Consequences for Consumer, Producer, and Trade of Agriculture

Topics:
Marketing Strategy,
Retail Advertising
Tags:
Food,
Food & Beverage,
Korea Rural Economic Institute,
Manufacturing,
Wholesaler
Source:
Korea Rural Economic Institute (KREI)

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Overview: Traditionally, Korean food market was the wholesalers' market. With huge financial capacity and organizing power, wholesalers have executed dominant power in the food market for more than several decades until recently. At that time the market was suppliers' market where changes in consumer tastes cannot be reflected in production as well as marketing stage. Recent development of Korean food retail sector can be classified into three stages.

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Format: PDF | Size: 99KB | Date: May 2005 | Pages: 9

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