Evaluation of the Retail Market Potential for Locally Produced Paper Birch Lumber in Alaska
- Topics:
- Marketing Strategy,
- Retail Advertising
- Source:
- U.S. Department of Agriculture
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Overview: An evaluation of the retail market potential for random-width paper birch (Betula papyrifera Marsh.) lumber in Alaska was conducted. Information from lumber manufacturers and retail managers was used to identify current barriers to customer acceptance of locally produced paper birch lumber. Major retail markets and paper birch producing regions throughout Alaska were considered in this study. Results indicated generally favorable retail market potential for Alaska paper birch with strong interest from both lumber producers and retail store managers. Key issues that
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Format: PDF | Size: 460KB | Date: Apr 2002 | Pages: 22
