Working With Retail Buyers: Information for Farmers Who Are Considering Selling Their Products Through Retail Stores

Topics:
Marketing Strategy,
Retail Advertising
Tags:
Buyer,
Food & Beverage,
Manufacturing,
Marketing,
Marketing Research,
Retail,
University Of Wisconsin
Source:
University of Wisconsin

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Overview: This paper provides background information for farmers who are considering selling their products through retail stores. It may also help farmers already working with retail buyers improve their business opportunities. Brokers or representatives of farmers' marketing cooperatives will find this report helps build strong relationships with retail buyers. This paper is based on dozens of interviews with retail food buyers. It pulls together observations about buyers and the world in which they work.

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Format: PDF | Size: 215KB | Date: Aug 2004 | Pages: 16

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