Strategic Marketing Revisited After September 11

Topics:
Brand Strategy,
Disaster Planning and Management,
Marketing Strategy
Tags:
Economy,
Impact,
Marketing
Source:
University of Milano - Bicocca

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Overview: In the 21st century, three major evolutionary changes have and will have a profound impact on the functioning of markets: the globalisation of the world economy, the integration of electronic commerce into one's professional and private lives and the emergence of new values promoting a market economy model aimed at sustainable development. These three evolutionary changes are not really new. But the disruptive events of 2000-2002 have dramatically highlighted their strategic impact.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 174KB | Date: Nov 2004 | Pages: 23

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