Trends in Enterprise Print: Understanding the Cost of Business Communications

Topics:
Marketing Strategy,
Print Advertising
Tags:
Advertising & Promotion,
Business Communication,
Management,
Marketing,
Media,
Mimeo,
Strategy
Source:
Mimeo

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Overview: A critical step in developing an integrated business communication strategy is to establish a highly accessible common repository for core content. The endpoint vision for an effective business communications strategy is a cross media model. In such a model, the content is developed by various content owners, independent from the fixed media format. This allows content to be cost-effectively repurposed for use across multiple media types and in variable run lengths - on demand. This white paper will focus on the efficiencies available to enterprises to streamline labor-intensive business processes related to document creation through distribution.

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Format: PDF | Size: 522KB | Date: Mar 2006 | Pages: 14

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