Doing Business Globally - Marketing "Brand India"

Topics:
Brand Strategy,
International Marketing,
Strategic Partners
Tags:
Brand,
Food,
Food & Beverage,
Globalisation,
Indian Food,
Manufacturing,
Marketing,
Roy Morgan Research
Source:
Roy Morgan Research

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Overview: The world has entered a new era. This new era is one which is defined by globalisation, technology and communication, reduction in traditional boundaries, and stronger focus on international relationships and strategic alliances. Globalisation is about the food one likes to eat. Indian food is enjoyed by 49% of people in the UK, 47% of New Zealanders, 37% of Australians and 16% of Americans. Almost 70 million people in just these four countries "Like eating Indian food".

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Format: PDF | Size: 273KB | Date: Mar 2005 | Pages: 16

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