Doing Business Globally - Marketing "Brand Melbourne"

Topics:
Brand Management,
International Marketing,
Strategic Partners
Tags:
Australia,
Brand,
Branding,
Center,
Finance,
Financial Accounting,
Marketing,
Melbourne,
Roy Morgan Research
Source:
Roy Morgan Research

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Overview: Today Melbourne is seen as Australia's cultural centre, sporting centre, legal centre, medical centre, education centre, union centre - but not Australia's financial or business centre. For many years, The Stock Exchange of Melbourne was the centre of Australian finance. The author questions whether Melbourne as Australia's cultural centre is using its advantage to properly promote Melbourne.

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Format: PDF | Size: 1,403KB | Date: Oct 2004 | Pages: 21

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