Branding Vs. Direct Response in Small Business Marketing and Advertising

Topics:
Brand Management,
Brand Strategy
Tags:
Advertisement,
Branding,
Marketing,
SitePromotionNow,
Small Business
Source:
SitePromotionNow

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Overview: Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response - i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Branding is essential for Coca Cola and Microsoft and Sheraton and all the other consumer giants because they don't need direct response

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