How PPC Advertising Works

Topics:
Internet Advertising,
Search Engine Optimization
Tags:
Advertising & Promotion,
Developer Shed,
Marketing,
Pay-per-click Advertising,
Pay-per-click Search Engine,
Search Engine
Source:
Developer Shed

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Overview: PPC (Pay-Per-Click) advertising is simply advertising a website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, a person needs to understand what a pay-per-click search engine is if the person does not know already. A pay-per-click search engine is basically a search engine that takes the guesswork out of getting top-ranking in a search engine and in effect, enables a person to buy his or her rank so to speak. When using a ppc search engine a person bids on keywords or keyword phrases that the targeted prospects may use to find whatever the website offers.

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Format: PDF | Size: 10KB | Date: Jan 2006 | Pages: 2

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