FREE Is No Longer the Most Powerful Word in Advertising

Topics:
Marketing Strategy
Tags:
Advertisement,
Developer Shed,
Marketing,
Marketing Research,
Microsoft Word
Source:
Developer Shed

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Overview: For years ad execs and marketing experts made the claim that the word FREE was the most powerful word in all of advertising. The author admits that it was probably in the top 2 or 3 in terms of power to grab attention....but, in today's business climate it's lost a lot of it's appeal.

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Format: PDF | Size: 11KB | Date: Feb 2006 | Pages: 2

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