Do Your Adverts Get You Sales?

Topics:
Brand Management,
Marketing Strategy,
Positioning and Segmentation
Tags:
Advertisement,
Developer Shed,
Sales
Source:
Developer Shed

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Overview: There are two types of advertising. One is Branding and Positioning (BAP) and the other is Direct Response (DR) advertising. Branding and Position concentrates on getting the company's name, or service or product continually at the forefront of its customer's minds. As one can imagine this needs continual advertising activity and can cost megabucks. Companies doing this type of advertising include Coca-Cola, British Airways, Nike and MacDonald's. These are all major companies and everyone already knows their name and what they stand for.

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Format: PDF | Size: 13KB | Date: Mar 2006 | Pages: 3

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