Ezine Advertising: Ads and How to Use Them

Topics:
Direct Marketing,
Internet Advertising
Tags:
Advertisement,
Developer Shed,
Ezine
Source:
Developer Shed

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Overview: The beauty of ezine advertising is that it's the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities. This is why ezines are such a good choice. As long as the ad relates closely to the theme of the ezine, the person reading the ad is already halfway toward buying what the seller have to offer. There are three types of ads that one can place in the chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.

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Format: PDF | Date: Mar 2006

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