Using Web Analytics to Identify Possible Click Fraud

Topics:
Internet Advertising,
Marketing Strategy,
Search Engine Optimization
Tags:
Advertising & Promotion,
Analytics,
Click Fraud,
Marketing,
Net Applications,
Pay-per-click Advertising,
Search Engine,
Web Analytics
Source:
Net Applications

FREE Registration is required

Overview: Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored listing or banner ad with the intention of falsely increasing clicks while consuming the advertiser's pay-per-click budgets. While there is little consensus that click fraud will undermine the pay-per-click market, most search engine marketers agree that click fraud does occur and diminishes the success rate of many online marketing programs. This paper provides the results of a recent survey conducted by the Search Engine Marketers Professional Organization (SEMPO).

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 681KB | Date: Apr 2005 | Pages: 7

People who downloaded this item also downloaded

Tools & Templates ROI For Your Online Pay-Per-Click Ad Campaigns
White Paper Creative Factors in Interactive Advertising

Top results from Search Engine Optimization

White Paper Overcoming IP Telephony Performance Issues in a Converged Network
Webcast Search Applications: The Future of Enterprise Search
White Paper Is your network ready for IP Telephony?
Presentation Electronic Commerce
White Paper 27 Quick Tips To Top Search Engine Rankings

» View all Search Engine Optimization listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).