High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department

Topics:
Direct Marketing,
Marketing Strategy
Tags:
Advertising & Promotion,
Sales Channel,
Sales,
Marketing Research,
Marketing,
Management,
Investcorp,
Information Technology,
High-performance,
Direct Marketing,
...
Source:
Investcorp

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Overview: Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper discusses some areas that a person and his or her IT department should plan for as the person tackles these new challenges.

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Format: HTML | Date: May 2006 | Pages: 4

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