Digital Asset Management Guide for Marketers 3: The Next "New Thing"

Topics:
Brand Management,
Marketing Strategy,
Online branding
Tags:
Business Operations,
Digital Asset Management,
MarketingPilot,
Operational Planning
Source:
MarketingPilot

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Overview: This paper provides a look at the evolution of digital asset management and what may lie beyond it. Digital asset management continues to evolve under the forces of two influences: greater integration of digital asset management into other applications and greater integration of digital asset management into the server and desktop operating systems. A better understanding of where digital asset management is heading can help a person choose the right digital asset management system.

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Format: PDF | Size: 72KB | Date: Apr 2003 | Pages: 4

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