Branding and Strategic Marketing Methodologies

Topics:
Brand Management,
Brand Strategy,
Marketing Strategy
Tags:
Branding,
Client,
Marketing,
Marketing Research,
Rock Creek Strategic Marketing
Source:
Rock Creek Strategic Marketing

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Overview: An effective campaign must have an impact in the arena most critical to the success of clients: the marketplace. Because this kind of creative effort can't be created in a vacuum, Rock Creek provides strategic marketing and communications consulting as part of their comprehensive portfolio of marketing services. As part of their intake, Rock Creek assumes responsibility for learning about their clients' markets by using a series of frameworks that shape their work and helps them highlight what each particular client does best. Even clients with strong strategic plans appreciate the fresh insights that Rock Creek's frameworks reveal. This paper describes how and why Rock Creek's methodologies work.

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Format: PDF | Size: 106KB | Date: Jan 2005 | Pages: 4

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