Building A Strong Brand: Brands And Branding Basics
- Topics:
- Brand Management,
- Brand Strategy
- Tags:
- Brand,
- Branding,
- Dave Dolak,
- Marketing
- Source:
- Dave Dolak
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Overview: The word "Brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. In a time before fences were used in ranching to keep one's cattle separate from other people's cattle, ranch owners branded, or marked, their cattle so they could later identify their herd as their own. The concept of branding also developed through the practices of craftsmen who wanted to place a mark or identifier on their work without detracting from the beauty of the piece.
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Format: HTML | Date: Jul 2003 | Pages: 7
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