Five Myths of Internet Marketing for Independent Professionals - Part 1: Professional Services Need Different Internet Marketing
- Source:
- New York Times Company
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Overview: There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help market products and services sold and delivered exclusively on the Internet. This paper discusses five Internet marketing myths that may be hazardous to the health of a person's business.
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