How to Approve Ads

Topics:
Marketing Strategy
Tags:
Advertisement,
Phrase
Source:
Killian & Company

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Overview: Every once in a while, a storyboard, layout or copy will come back from the approval process better than when it left. More concise, more compelling, more persuasive. But more often the edges get knocked off. Arresting phrases and provocative visuals get homogenized. And three more selling points worm their way into the copy.

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Format: HTML | Pages: 4

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