Website Advertising: How to Win the Advertising and Promotion Game

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Advertisement,
Developer Shed,
Game,
Marketing Plan,
Web Site
Source:
Developer Shed

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Overview: The Marketing Plan is used primarily to identify products and services, costs, strengths, weaknesses and the strengths and weaknesses of competitors. The ideal way to spend the advertising budget is to buy a rifle with a high-powered scope and to only shoot targets in the light of day. If a person is not tracking his or her advertising, then the person is shooting a pellet gun without an attached scope, with blinders on, and shooting in the dead darkness of night. Even with a bigger gun, the blinders in the dark constitute the single largest mistake made by advertisers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 5KB | Date: Oct 2003 | Pages: 3


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