Direct Marketing Trends for 2006

Topics:
Internet Advertising,
Marketing Communications
Tags:
Advertising & Promotion,
CRM Media,
Direct Marketing,
Marketing,
Marketing Research
Source:
CRM Media

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Overview: CSO Insights completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.); how they were planning to achieve these objectives; and what challenges they were encountering. The study analyzed more than 30 aspects of target marketing, and a number of key trends surfaced regarding the state of marketing today.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Oct 2005 | Pages: 3

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