What You Don't Know About Your Customers' Spending Power Is Costing You: Three Ways to Tap in and Increase Your Marketing ROI

Topics:
Marketing Strategy,
Print Advertising
Tags:
IXI,
Marketing,
Marketing Research
Source:
IXI

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Overview: The vast majority of marketers are missing a very key element - Money. Its impact is so profound: Money should rightfully be viewed as the fourth dimension of consumer insight. Not just income. Not just homeownership. Not just investments. But the whole spectrum of consumer insight that can be gained by understanding the spending power of consumers. The cost of one's overconfidence in the status quo? Marketing decisions that are sub-optimal, budgets that go wasted against the wrong targets, metrics that don't measure up, time spent explaining ineffective campaigns.

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Format: PDF | Size: 139KB | Date: May 2006 | Pages: 8

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