New Product Innovation Case Study: Maytag Corporation

Topics:
Analysis,
Benchmarking,
Building a Team,
Business Models,
Business Process Management,
...
Tags:
Branding,
Business Operations,
Marketing,
Maytag Corp.,
Product Development,
Product Innovation,
Research & Development,
Superior Product Performance
Source:
APQC

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Overview: Learn best practices in product innovation from Maytag, a top-performing corporation.

Since 1994 Maytag Corporation has made significant annual capital investments that have led directly to demonstrable and superior product innovations in its strongest brands. Superior product performance reinforces brand positioning; product and brand positioning drive average pricing and distribution.

Maytag's Advanced Technology Innovation in Technology department is chartered to examine solutions and opportunities for the Maytag enterprise that are far more reaching than the traditional business unit might consider. The Advanced Innovation in Technology department approaches product development with two thoughts in mind: to forecast the emerging unarticulated needs of the customer and to explore the emerging technologies that allow these ideas come to pass.

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Format: PDF | Pages: 5

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