Involving Customers in Product Development

Topics:
Product Development and Design
Tags:
Business Operations,
Business Structures,
Finance,
Management,
Marketing,
Product Development,
Product Marketing,
Research & Development,
Strategy
Source:
Business, The Ultimate Resource

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Overview: Involving customers in product development can result in more targeted products with a greater chance of success, while at the same time strengthening relationships and creating mutual benefits. This document discusses practical steps towards making this happen:

  • Asking Customers before You Launch Your Product
  • Setting Up a User Group
  • Asking Customers to Evaluate New Products
  • Issuing New Product Announcements
  • Working in Partnership with Customers
  • Understanding Your Customers' Markets
  • Understanding Customer Strategies
  • Assess the Value of Your Products and Services
  • Analyze Your Customers' Technical Requirements
You'll also learn about risks involved and how to avoid common mistakes.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 114KB | Date: Jun 2006

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