Increasing Customer Lifetime Value

Topics:
Business Models,
Competitive Strategy,
Research
Tags:
Lifetime,
Marketing,
Marketing Research
Source:
Business, The Ultimate Resource

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Overview: "Customer lifetime value" is a way of measuring how much your customers are worth over the time they buy your products and services. This document explains how to categorize and analyze customers according to four key attributes, which in turn enables more focused marketing activities to improve customer lifetime value.

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Format: PDF | Size: 133KB | Date: Jun 2006

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