Balanced Scorecard Behaviors

Topics:
Interpersonal Communication,
Quantitative Analysis,
Reporting and Control,
Strategic Management Tools
Tags:
Balanced Scorecard,
Dr.,
Marketing,
Marketing Research,
Strategic Management
Source:
Business, The Ultimate Resource

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Overview: Dr. Robert Kaplan and Dr. David Norton developed the balanced scorecard as an approach to strategic management in the early 1990s. This method is not only about measurement, but also about the ability to translate vision and strategy into action. The behaviors needed to support the balanced scorecard approach may require a mindset change from participants. This article explains how to make this shift in thinking and what behaviors support this shift.

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Format: PDF | Size: 125KB | Date: Jun 2006 | Pages: 4

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