Are There First-Mover Advantages in B2B eCommerce Technologies?
- Topics:
- e-Business and e-Commerce
- Tags:
- Advantage,
- B2B,
- B2C,
- E-business/E-Commerce,
- Finance,
- Financial Accounting,
- IEEE,
- Internet
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Overview: Recently, "Dot-com" startups relied on the well-known concept of "First-mover advantage" to justify huge marketing expenses and large financial losses. The idea was that once the firm had gathered customers, it would keep those customers because it had a first-mover advantage. But was that assumption valid? The authors' analyzed whether first-mover advantage actually occurred in 19 Information Technology product categories that enable B2B eCommerce (and 6 that enable B2C eCommerce). Consistent with earlier studies in other industries, it was found that, in half the product categories, the current leaders were among the first three entrants.
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Format: PDF | Size: 236KB | Date: Dec 2002 | Pages: 10
