Nurturing Your Niche - Part 2
- Topics:
- Business Ethics
- Tags:
- Advertising & Promotion,
- Marketing,
- Marketing Research,
- Niche,
- Speakers Roundtable,
- Telemarketing
- Source:
- Speakers Roundtable
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Overview: Successful businesses spend time not only building focus groups but also building telemarketing functions that regularly call their best customers. Surveying customers with specific, results-based questions will help one consistently target business and nurture his or her niche. As a result of one's continual survey, one should be able to identify at least 5 of his or her top strengths and what it is that his or her customers depend on one to provide for them that they find no where else in the market.
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