The Secret Weapon: Internal Marketing
- Topics:
- Innovation,
- Strategic Management Tools
- Tags:
- Information Technology,
- International Data Group,
- Management,
- Marketing,
- Marketing Research,
- Strategy
- Source:
- IDG (International Data Group)
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Overview: The idea of marketing IT makes a lot of CIOs nervous. Sure, they're willing to treat their business colleagues as customers, and some have no qualms about charging those same customers for IT services. But launching a campaign to trumpet IT's value, communicate its costs, and promote its products and services? Well, that feels a little too hucksterish to the average IT executive. Besides, who has excess money lying around to invest in marketing? Marketing IT internally may be the secret ingredient fueling CIOs' efforts to run IT like a business.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: May 2004 | Pages: 12
