IRI Brings Next Generation of Analytics for CPG

Topics:
Logistics Planning
Tags:
Analytics,
Software,
Retail Company,
Retail,
Montgomery Research Inc.,
Management,
Financial Planning,
Finance,
Enterprise Software,
Decision Support,
...
Source:
Montgomery Research

Vendor Registration: required

Overview: Information Resources, Inc., a pioneer in market research and decision support software for the Consumer Packaged Goods (CPG) industry, recently held its annual Reinventing CPG Summit in San Francisco. IRI executives asserted that CPG manufacturers and retailers need to collaborate and adapt to the new demands of consumers who will determine where and when they will be influenced and purchase products. The CPG industry has been reluctant to adopt technology for applying analytics and to collaborate interactively with retailers, and it has been reluctant to utilize IRI's new software.

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Format: HTML | Date: Sep 2005 | Pages: 5

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