Knowledge Management: From Nebulous to Necessary for Customer Service

Topics:
CRM,
Knowledge Management
Tags:
Business Intelligence,
Strategy,
Software,
Product Marketing,
Marketing,
Management,
Knowledge Management,
Knowledge,
Enterprise Software,
Data Management,
...
Source:
Thomson Gale

Vendor Registration: required

Overview: Customer Relationship Management (CRM) solutions have been widely accepted by global enterprises seeking to improve customer satisfaction and retention. But it takes more than just technology to maintain customer relationships. It takes improved business processes and a method for providing customers with the information that they demand in an efficient and effective manner. This is where Knowledge Management (KM) comes in to play in the customer interaction center.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2003

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