Corporate Venturing - The Rolls-Royce Model
- Topics:
- Innovation
- Source:
- Mattison Public Relations
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Overview: Rolls-Royce had previously become involved in Corporate Venturing in the late 80s and early 90s with what many might view as some success. With a dedicated team of three or four they had achieved a revenue from licensing of several million Pounds a year. However, in the bearish mood of the markets in the early 90s it was decided that the cost/benefit equation was not sufficiently positive and the department was closed down. Building on this past experience at Rolls-Royce it was decided that to succeed longer-term the Corporate Venturing activity needed to have a clear mission, have practical financial expectations, have a commercial rather than a technical team, and recognise that timing may impact on activities.
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Format: PDF | Size: 35KB | Date: Dec 2003 | Pages: 4
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