Local and Regional Search: A Primer

Topics:
Strategic Management Tools
Tags:
Incisive Interactive Marketing,
Local Search,
Search
Source:
Incisive Interactive Marketing

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Overview: With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages (IYPs), local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of their campaigns? These questions require in-depth exploration.

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Format: HTML | Date: Jul 2004 | Pages: 4

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