Data Quality as a Boardroom Issue

Topics:
CRM,
Strategic Management Tools
Tags:
Business Intelligence,
Software,
Product Marketing,
Organization,
Marketing,
ITNetwork365,
Hardware,
Enterprise Software,
Enterprise Resource Planning (ERP),
Databases,
...
Source:
ITNetwork365

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Overview: The powerful impact of data remains untapped in most organizations. Vital information lives throughout a company's corporate infrastructure from simple customer databases to complex Enterprise Resource Planning (ERP) systems and data warehouses. Yet despite its role as an invaluable resource, most organizations today put more value on infrastructure and high priced applications used to access and deliver information. The result, companies pay little attention to the actual accuracy and quality of the data that lives within their four walls. The information that had the potential to become the major competitive advantage for the organization is subsequently rendered useless as a vehicle to improve customer satisfaction and increase revenues.

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