CRM's Weakest Link: Data Quality
- Topics:
- CRM
- Tags:
- Advertising & Promotion,
- CRM,
- Customer Relationship Management (CRM),
- Data Problem,
- Data Quality,
- Enterprise Software,
- ITNetwork365,
- Marketing,
- Software
- Source:
- ITNetwork365
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Overview: When you think of the CRM failure rate, what causes come to mind? Outdated business processes? Faulty project management? The CRM app itself? Good answers, but one of the most insidious risk factors for CRM failure is the quality of the data underlying the initiative.
Data problems are like sand in the gears. They're hard to see, and if they don't stop you in your tracks, they slow you down and erode the integrity of the endeavor until it all falls apart. Simply put, your CRM can be only as good as your data, and it's critical to ensure that data is available and reliable.
(Is this item miscategorized? Does it need more tags? Let us know.)
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