Benchmarking Your Core Competencies?
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Overview: With an advance in the strategy theory the emphasis has shifted from the ever increasing need to improve efficiency - driven by the need to respond to market demands, to a richer understanding of an organisation's core competencies and key value drivers. In today's transparent and truly global business context, best practice is easily observed and communicated. This means that any competitive advantage or superior performance gained from applying best practice is in fact transient, as it can be realised by all competitors in the same way.
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