Unbalanced Scorecards

Topics:
Performance Management,
Strategic Management Tools
Tags:
Balanced Scorecard,
Sales Strategy,
Sales,
Marketing Research,
Marketing,
Management,
ITNetwork365,
IT Industry,
Industry,
Strategy
Source:
ITNetwork365

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Overview: The IT industry is fast moving, and is full of people in their twenties and thirties. So perhaps it is not surprising that it does not learn well from past mistakes. Those rather longer in the tooth can permit themselves a wry smile as the industry shows a new fad for "Executive dashboards", "Cockpits", "Balanced scorecard applications" and the like. The idea is fine: rather than having to wade through endless reports, senior executives of a company will be presented with a pretty display, like the cockpit of an airplane, showing the critical operational numbers of how their business is performing: sales, gross margins, production quality and such.

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