Misconceptions About the Balanced Scorecard

Topics:
Performance Management,
Strategic Management Tools
Tags:
Balanced Scorecard,
ITNetwork365,
Marketing,
Marketing Research,
Misconception
Source:
ITNetwork365

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Overview: In the past decade, the Balanced ScoreCard (BSC) concept has gained widespread popularity. The Harvard Business Review stated that it was one of the most important management concepts of the last 75 years. Yet, many people share some common misconceptions about the Balanced Scorecard. Those misconceptions can cause people to dismiss the BSC as just another management consulting fad. This paper examines two of those misconceptions and why a deeper understanding of the BSC reveals its true power and future.

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