Assessing the Value of DAM Systems for Advertising Agencies

Topics:
Knowledge Management,
Marketing Communications
Tags:
Advertisement,
Advertising & Promotion,
Advertising Agency,
Agency,
Business Operations,
Digital Asset Management,
Marketing,
Operational Planning,
Xinet
Source:
Xinet

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Overview: This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro RSCG, Leo Burnett Worldwide and Publicis London use Digital Asset Management to collaborate securely 24/7 via the Internet with hundreds of agency offices and clients, worldwide. The white paper shows how senior executives, IT, creative, production, traffic and studio departments at these top agencies increase agency and client revenues, gain speed-to-market, and lure new clients with Digital Asset Management.

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Format: PDF | Size: 3,594KB | Date: Mar 2006 | Pages: 31

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