SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats

Topics:
Strategic Analysis,
Talent Management
Tags:
Marketing,
Marketing Research,
Mind Tools,
Swot analysis
Source:
Mind Tools

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Overview: SWOT Analysis (also known as TOWS analysis) is a powerful technique for understanding one's Strengths and Weaknesses, and for looking at the Opportunities and Threats that he or she faces. Used in a business context, it helps one to carve a sustainable niche in his or her market. Used in a personal context, it helps to develop one's career in a way that takes best advantage of his or her talents, abilities and opportunities.

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