Benchmarking an Average Conversion Rate

Topics:
Strategic Management Tools
Tags:
Benchmarking,
Conversion Rate,
Jupitermedia Corp.,
Marketing,
Product Marketing,
Visitor
Source:
Jupitermedia

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Overview: Conversion rates are the number of visitors who took the action one wanted on his or her site divided by the total number of visitors. Conversion rate is a measure of one's ability to persuade visitors to take the action he or she wants them to take. It's a reflection of effectiveness and customer satisfaction. For one to achieve his or her goals, visitors must first achieve theirs.

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Format: HTML | Date: Jun 2004 | Pages: 5

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